Business Mission and Vision

Do you know what your company’s mission is?

When everything else is stripped away, what is its core purpose? And why are you or your team motivated to come to work every day?

Most companies have a driving purpose. But, sometimes, this isn’t well defined. Taking time to create a mission and vision statement for your company – no matter how small is so worthwhile because it cements the business’s true purpose and therefore gives you (and your team) a clearly defined focus.

When the mission is built on values you believe in and are passionate about your work becomes more exciting and meaningful – Think about how much happier you are when you’re working towards something that you know helps or serves other people?

Having a mission and vision for your business clearly defined also means that any employee or partnership you introduce to your company will share those values – that’s when a business can be transformed!

Understanding the difference between a mission and a vision statement is important!

A mission statement defines your company’s purpose and primary objectives. It also sets out its key goals, and how you’re going to measure them.

Example: Microsoft’s Mission

“Our mission is to empower every person and every organisation on the planet to achieve more”

A vision statement is more emotional and connective.  It reflects how the company’s mission will impact the community or the world. It’s about the legacy you want to company to create.

Microsoft’s Vision

“…Microsoft is still a young company. We’ve been at the centre of the revolutionary changes that technology has brought to every aspect of our lives and we’ll be at the centre of tomorrow’s transformations. The best is yet to come.”

Writing your own Mission Statement

First, identify your company’s underpinning values and winning idea. Why was it founded? What distinguishes it in the marketplace? What do you want it to achieve?

Then, think about how you truly want to measure success. Remember, this doesn’t have to be about the bottom line alone. For Microsoft, success is measured by empowering others through their continued innovative technology.

Keep working at this until you can combine your company’s purpose and success measures into one powerful, concise statement. Once you’ve finalised this, you can move on to your vision statement.

To write your vision you need to look at your mission statement –  What’s the underlying, human value of what you have written?

Whether you’re a one-man/woman band or a global conglomerate, underpinning your business with its mission and vision will motivate you (and your team) to realise an inspiring vision of the future. It will also ensure that you’re building a business that aligns with your core values, passions, and goals.



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